Holiday Card 2021
I had the chance to work with the broader design team to concept ideas for the Firm’s Holiday card. This card would have to work digitally for a short video and a printed version. We would also make a separate version for alumni.
Project: White & Case Holiday Card 2021
Software: Miro, Adobe Illustrator, Adobe Design, Adobe Photoshop
Role: Graphic Designer
Problem
To create an attractive concept and design encompassing the theme of Refection and renewal.
Challenges
• To create a design that feels festive and wintery but does not show snow or have any religious connection.
• Refined design that is on brand and also pioneering.
• A print design that is on or under budget.
• Print design must be freestanding and feel special.
Moodboards
Client Presentation
Recently things have changed and evolved, just like a kaleidoscope does when you interact with it.
After being rotated, it will always reconnect itself into something new, complex, and symbolic. A kaleidoscope allows you to reimagine things in a more extensive scope.
The various colors and forms of a kaleidoscope symbolize how we:
reimagine ...new ways of thinking
reunite ...get together again
