2022-Present UX/UI Designer / Reaal Chemistry previously Avant Healthcare, Carmel Indiana

• Developed responsive, accessible emails  with clear CTAs, dynamic content, and compliance with healthcare and FDA regulations

• Maintained and worked with over 20 brands and created digital products for Healthcare professionals in the USA and UK

• Worked with a team of project managers, develop and marketing strategies to create continuing education for healthcare professionals

• Developed over 15 user-friendly interactive digital assets for congresses with easy navigation and interactive features for attendees

• Worked closely with internal and external UX teams and developers to ensure digital products maintain brand consistency and ensure the ease of developing

• Created brand-compliant visuals, clean typography, and responsive design across all digital platforms, ensuring scalability

• Conduct user research, prioritize speed, and implement features like interactive drug catalogs or live chat to improve user engagement

• Collaborated with cross-functional teams and project managers to deliver over 30 design projects that adhered to business objectives, resulting in improved compliance ratings from regulatory bodies

• Focus on modern, modular design systems that enhance user experience while maintaining high performance, accessibility, and scalability across devices

• Developed  and maintained digital brand libraries in Figma to ensure efficiency and consistency across teams when designing multiple campaigns

• Designed new country-specific healthcare websites based on an established global brand from scratch

2016 – 2021        Graphic and UX designer /  White & Case LLP, Tampa, Florida

At White & Case, I collaborate with colleagues worldwide to enhance brand identity and guarantee a single message. Recently, I have collaborated with different departments to create our FSR dashboard by creating prototypes and successful user flows. I have also applied user experience to reorganize our guidelines to streamline the process and increase efficiency. I have also moderated user testing on new interactive products created for Jessup 2020. I have worked to rebrand departments within the firm, elevate pitch work, and build internal tools.

• Collaborated with agile multi-disciplinary teams to create a financial tool through Power BI by building prototypes in XD to assist the developers

• Create whiteboards, sketches, wireframes and prototypes, and responsive designs for high-profile projects

• Updated social media guidelines by developing, auditing, and organizing a workflow, ensuring a successful user flow

• Create scripts and lead moderated video-based usability testing

• Write up and present recommendations to stakeholders

• Participate in design challenges, and critiques with fellow designers and stakeholders

• Create prototypes InVision, Adobe XD, and Figma

• Provided recommendations, updated presentations, and promotional items for NYUL through our pro bono initiatives

• Quickly come up with insightful workflows and simple solutions to complex interaction design problems 

• Engage in frequent feedback to raise the bar on quality through collaboration

• Developed a Women's Network in our Tampa office, collaborated with the speaker on topics and mentoring sessions to fit the office needs

• Learned Power BI and have helped create an app and website for our pro bono initiatives 

• Creating high-end designs for internal clients and meetings

• Collaborated with different departments to create a new app for our internal teams, presented design direction by prototyping wireframes

• Worked with Probono.net on high-end events and their annual statement

• Collaborated on the design and attended the annual mock trial, The Jessup

• Working with an international team to develop projects

• Manage design projects over a wide range of departments
  

2019 – present     President (Volunteer) / AIGA Tampa Bay

• Lead a group of professionals in creating a calendar of events for our members.

• Oversee events and new membership initiatives

• Analyze membership trends and build a marketing strategy to gain members and provide the best services

• Manage AIGA Tampa Bay's overall mission to help the community and offer helpful design resources for its members

2007 – 2020      Creative Director & UX Designer / Freelance

• Working with clients to understand their current/desired client base and the best way to target that audience

• Created personas, SWOT analysis, and conducted user research to determine the correct way to position their brand in the market.

• Collaborate closely with clients on their brand identity and marketing strategy

• Assist in navigating how to set up a business and create a successful brand and business objectives

   

2015 – 2016          Senior Marketing Coordinator & Senior Graphic Designer / Gasco LLC, Oldsmar, FL, USA

• Responsible for the design of all marketing materials and external advertising for both North America and internationally.

• Leading marketing and advertising expansion opportunities and rebranding company

• Creates all designs from template to print

• Dealing with design requests, maintaining social media sites and email marketing

• Liaising with international and national customers on joint marketing

• Working on creating attractive and functional trade show displays and print items

• Attending and designing all materials for trade shows

• Creating webinars and training manuals for corporate customers

• Overseeing photography and videography projects and creation of company image library online to increase customer experience

• Account management and marketing campaigns with customers

• Creating and implementing a database on the website, improved customer experience and increased website traffic

2014 – 2015        Senior Graphic Designer / Planet Health International, Cirencester, U.K.

• Responsible for the design of all marketing materials and external advertising for both Australia and UK

• Leading marketing and advertising expansion opportunities and re-branding company image to fit luxury high-end products

• Create all designs from template to print

• Creating packaging from concept to print to shelf

• Handling with design requests, maintaining social media sites and email marketing campaigns

• Liaising with international and national printers and advertisers such as Times London and Telegraph.

• Working within an international group to create design from concept to print

2011 – 2014         Marketing Manager and Senior Graphic Designer / Domestic Appliance Distributors, Tewkesbury, U.K.

• Responsible for the design of all marketing materials and external advertising

• Leading marketing and advertising expansion opportunities and re-branding company image

• Creates all designs from template to print

• Editing photography and print items

• Dealing with design requests, social media sites and creates Point of Sale for trade shows and customers

• Liaising with national and local printers and advertisers

• Responsible for social media accounts and uploading videos

• Responsible for organizing events

2007 – 2008         Graphic Designer / Courier Post, Cherry Hill, NJ, USA

• Created and designed advertisements for clients and layouts for newspaper

• Collaborated in groups on advertisements for clientele

2007 – 2008         Graphic Designer, Marketing / Regal Wine Imports, Marlton, NJ, USA

• Created and designed wine private labels, POS and price book

• Developed and designed wine advertisements