CCPH WOMEN’S CONFERENCE 2025
I created the digital design, social media marketing materials, and hand-made the tapestry for this yearly conference.
Project: CCPH Women’s Conference
Role: Graphic/UX designer
Software: Figma, Adobe Indesign
Design Brief
The theme of this year’s conference is “Anchored in Hope. " The original concepts provided to me featured anchors adorned with flowers, which felt very typical and expected for a women’s conference. My inspiration was to take this idea and push it further, leveraging the nautical theme to create a design suitable for digital platforms and adaptable for a large tapestry.
Concept
The theme is Anchored in Hope; I want to play on the nautical theme while keeping the design feminine and modern for all ages.
User Group
All ages.
Challenges
To create a design that encompasses the theme of Anchor without being too masculine
Create a design that works for digital and apparel
Solutions
Overall Solution
Below is my inspiration. I wanted to use the linocut technique to harken back to some cool nautical prints and designs. I liked that old-fashioned feel. I also wanted to use a lighter palette than below; I decided on light teal, dark teal, and coral. This made the design feel more feminine, mixed with the unexpected linocut inspiration. I used a digital linocut brush and hand-drew the waves. I chose a historical font to give it a nautical feel without being too on the nose. I didn’t want the design to feel stereotypical; I wanted to mix different inspirations.
